Leveraging Video for Effective Marketing & Lead Gen

Insurance Agency VideosVideos provide educational, effective and entertaining digital content. Video conveys concepts much faster and often better than text. They can be used to communicate expertise and thought leadership, and as a highly effective lead generation tool. They can also have a surprisingly long shelf life. One of our videos, in this case relating to insurance organization marketing, has been viewed over 18,000 times since 2012, and continues to drive interested executives to our website seven years later.

Why should businesses leverage video on their website and YouTube? A plethora of statistics abound, but consider a dozen of these metrics:

  1. 80% of website visitors are more likely to watch video then read your content
  2. 75% of executives watch work-related videos on business websites at least once a week
  3. 50% of executives watch business-related videos on YouTube
  4. 65% of executives visit the marketer’s website after viewing a video
  5. About half of all internet users view a video at least once per month
  6. Over 100 million Internet users watch online video every day
  7. The average user is exposed to 32.2 videos per month
  8. Over 40% of those watching videos take some action after viewing a video
  9. 64% of website visitors are more likely to buy a product after watching a video
  10. Videos increase people’s understanding of your product or service by 74%
  11. 80% of Internet users remember the video ads they watch online
  12. 90% of Internet users say seeing a video helps the decision-making process

Video is also a fundamental foundation of your Resource Library, a repository for prospects and clients (and salespeople) to easily access your digital content. There are many types of video which companies can create, ranging from homegrown and very inexpensive to professionally crafted videographer footage. Here is a partial list:

  • Voice over PowerPoint
  • Recorded Webinars
  • Informal Smartphone Recordings
  • Talking Head (head and shoulder) Video
  • Whiteboard Explainer Videos
  • Kinetic Typography Videos
  • Full Motion Graphic Videos
  • Videographer Filmed Videos

We recommend that business utilize a variety of different video styles, and to publish them consistently. If your business is seeking assistance with your content marketing and video creation, visit https://www.StartUpSelling.net.