Your business has valuable advice and content to offer, and probably wants to share at least some of this with prospects and clients. If so, you should create a compelling website resource library. Website resource libraries provide a great opportunity for businesses, by providing a cost-effective platform to share information which can help attract prospects and improve client retention.
What is a Website Resource Library?
Think of a Website Resource Library as a content hub, consisting of documents, templates, resource links, digital tools, FAQs, marketing materials and other important information. The goal of this content hub is to improve information sharing with employees, clients and prospects.
Types of Content in a Resource Library
There are hundreds of content types that might be offered in a Website Resource Library, ranging from best practices recommendations to marketing collateral. Let’s review some of the more traditional content types that a business might offer in their library. These include, but are not limited to:
- Best Practices relating to risk, damage prevention, healthcare compliance, etc.
- Blog Posts
- Case Studies
- Claims Forms
- Educational Articles
- FAQs
- Forms
- Important Website Links
- Industry News
- Infographics
- Press Releases
- Product Brochures
- Regulatory Updates
- Social Media Profiles (and Groups)
- Videos and Recorded Webinars
These are just a few types of content that can be shared with employees, clients and prospects.
Resource Library Organization
Resource libraries help agencies better organize all of their content. A website resource library allows businesses to decide what content they want shared, and helps them organize how, when and to whom they want to share it with. In some ways, it acts as a forcing function. By creating a central repository, it’s faster and easier for employees to locate and add content, as they know where to go to find the content, while making it easier to add, post, update or remove content. Rather than searching through server folders or visiting multiple pages across your website (assuming the content they need has even been posted), employees can find everything quickly, in one easy to search digital venue. For client specific content, or content that contains some of your “secret sauce”, you can create a portal and require a password, for those specific files, or split your library between prospect (for general content) and client accessible content.
Benefits of a Resource Library
- Allows your business to showcase your expertise
- Can be used to extend your brand
- Easier to find, search and access information
- Helps salespeople access and share your marketing materials
- Improved website stickiness
- It can help you grow your opt-in email list
- Makes it easy to share information on social media
- Motivates employees to produce more, quality content
Those businesses which lack the internal resources to create this important sales, marketing and client fulfillment library, can contact the marketing team at StartUpSelling for a complimentary web marketing review.
